Privacy Policy
Last updated: March 2026
AptLok ("we," "our," or "us") operates the website aptlok.com (the "Platform"), a real estate intelligence platform based in Hyderabad, Telangana, India. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Platform. Please read this policy carefully. By accessing or using AptLok, you agree to the terms outlined herein.
1. Information We Collect
a. Personal Information
When you register an account, we may collect the following:
- Full name and email address
- Phone number (if provided)
- Google account details (name, email, and profile photo) when you sign in via Google OAuth
- Password (stored in encrypted form for email-based registration)
b. Property Listing Data
If you list a property on AptLok, we collect details such as property type, location, pricing, descriptions, photographs, and contact preferences associated with that listing.
c. Usage Data
We automatically collect certain information when you access the Platform, including:
- IP address and browser type
- Pages viewed and time spent on each page
- Referring website or source
- Device type and operating system
- Search queries and filter preferences within the Platform
d. Cookies and Tracking Technologies
We use cookies and similar technologies to maintain session state, remember your preferences (such as Buy/Rent mode, bedroom filters, and price ranges), and gather analytics data. For more details, see Section 4 below.
2. How We Use Your Information
We use the information we collect for the following purposes:
- Provide and maintain services: To operate the Platform, process property listings, manage your account, and facilitate property inquiries.
- Property matching: To connect buyers, renters, and sellers based on search criteria and listing data.
- Communication: To send you transaction-related notifications, respond to inquiries, and deliver newsletters if you have subscribed.
- Analytics and improvement: To understand how the Platform is used, identify trends, and improve our features and user experience.
- Security: To detect, prevent, and address fraud, abuse, or technical issues.
- Legal compliance: To comply with applicable laws, regulations, and legal processes.
3. Information Sharing
We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information in the following limited circumstances:
- Service providers: We engage trusted third-party vendors who assist in operating our Platform (e.g., email delivery via Brevo, hosting, analytics). These providers are contractually obligated to protect your data and use it solely for the services they provide to us.
- Legal requirements: We may disclose your information if required to do so by law, in response to a valid legal process, or to protect the rights, property, or safety of AptLok, our users, or the public.
- With your consent: We may share information with third parties when you have explicitly consented to such sharing (for example, when you choose to contact a property agent through the Platform).
- Business transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
4. Cookies and Tracking Technologies
AptLok uses the following cookies and tracking technologies:
- Session cookies: Essential for maintaining your login state and remembering search preferences (Buy/Rent mode, filters) as you navigate the Platform.
- Google Analytics: We use Google Analytics to collect anonymised usage data such as page views, session duration, and traffic sources. This helps us understand how visitors interact with the Platform and improve its performance.
- Microsoft Clarity: We use Microsoft Clarity to capture heatmaps and session recordings that help us identify usability issues and improve the user experience. Clarity does not collect personally identifiable information.
You can control or disable cookies through your browser settings. Please note that disabling essential cookies may affect the functionality of the Platform.
5. Data Security
We take the security of your personal information seriously and implement appropriate technical and organisational measures to protect it, including:
- SSL encryption: All data transmitted between your browser and our servers is encrypted using Secure Sockets Layer (SSL/TLS) technology.
- Secure storage: Personal data is stored on secure servers with restricted access.
- Access controls: Only authorised personnel have access to user data, and all access is logged and monitored.
- Password hashing: User passwords are stored using industry-standard one-way hashing algorithms and are never stored in plain text.
While we strive to protect your information, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security, but we are committed to safeguarding your data to the best of our ability.
6. Your Rights
You have the following rights regarding your personal information:
- Access: You may request a copy of the personal information we hold about you.
- Correction: You may update or correct your personal information at any time through your account settings or by contacting us.
- Deletion: You may request the deletion of your account and associated personal data. We will process your request in accordance with applicable laws, though certain data may be retained for legal or legitimate business purposes.
- Opt-out of marketing: You may unsubscribe from our newsletters at any time by clicking the "Unsubscribe" link in any marketing email or by contacting us directly. This will not affect transactional communications related to your account.
- Data portability: Where technically feasible, you may request your data in a commonly used, machine-readable format.
To exercise any of these rights, please contact us at info@aptlok.com.
7. Third-Party Links
The Platform may contain links to third-party websites or services that are not owned or controlled by AptLok. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party website you visit through links on our Platform.
8. Children's Privacy
AptLok is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected data from a person under 18, we will take steps to delete such information promptly. If you believe that a minor has provided us with personal information, please contact us at info@aptlok.com.
9. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or applicable laws. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this page periodically for the latest information on our privacy practices. Your continued use of the Platform after any changes constitutes acceptance of the updated policy.
10. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: